Why we choose Drew instead of all the rest

We're all looking for choices that make us feel good, instead of just the same old thing we've always done. We're partnering with Drew Barrymore because she's focused on making better choices to help future generations do the same. And instead makes the better lawn care choice, the easy one. A better way to lawn.
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Easy-to-use lawn care plans shipped when you need them

Natural fertilizer and grass seed that's safe for your kids and pets, when used as directed.

Seasonal shipments that work with your lawn’s natural growth cycles.

Customized for where you live — all we need is your zip code.


instead™ Seasonal Plan


instead™ is a seasonally-based natural fertilizer lawn care program. You get only the products you need when you need them. And it's customized by where you live and how large your lawn is.

  1. Enter your zip code

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  2. How big is your lawn?

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Please enter your zip code to create your lawn care program.

If you have any questions, please reach out to Consumer Services and we’ll be more than happy to help!

In the spring 
Happy Lawn Spring Fertilizer ships in March along with grass seed. 

In the summer 
Happy Lawn Summer Fertilizer ships in June to green and strengthen your grass for warmer weather. 

In the fall 
Happy Lawn Fall Fertilizer ships in August to start preparing your grass for winter.

Key Ingredients

  • Flour Meal
    Flour Meal
  • Molasses
  • Feather Meal
    Feather Meal
  • Blood Meal
    Blood Meal
  • K.A.S.E. Blend
    K.A.S.E. Blend
  • Zeolite
  • Grass Seed
    Grass Seed
  • Sulfate of Potash
    Sulfate of Potash

Lawn differently with Drew Barrymore

The best part about your lawn should be enjoying it. instead is a new kind of lawn care that makes it easy to have a natural lawn you'll want to spend every day on and feel good about too.

“I'm always looking for a natural choice. So I choose to lawn differently, instead.”

– Drew Barrymore