Like all plants, your grass gets everything it needs to thrive from the earth around it. We help your grass grow naturally by giving it all the nutrients it needs from ingredients it recognizes.
Back to nature’s roots
Back to nature’s roots
The natural cycle of life used to give your lawn what it needed to thrive. Lawns don’t need toxic chemicals and complicated additives — they need natural ingredients from the earth, instead.
Back to nature’s roots
Like all plants, grass thrives on sunshine, water, and nutrients derived from the very earth it’s rooted in. That’s why instead natural fertilizer uses ingredients your lawn already recognizes—and in recyclable packaging that agrees with nature—so you can have green grass that’s safe* for everyone, from your dog to the dirt it digs up.
Natural ingredients
you can pronounce
Easy plan based on
your zip code
Sustainable packaging*
*Our boxes are 100% recyclable. 25% of the film in our fertilizer bags is made from a bio-based renewable plastic made from sugarcane.
Complicated ingredients made in labs
Confusing plan based on lawn analysis
Some recyclable
packaging
Natural, from the ground up
Our natural ingredients help soil, roots, and grass thrive for a happy, green lawn your whole family will want to run their toes (or paws) through.
From the ground up
Our natural ingredients help the soil, roots, and grass thrive for a lush, green lawn you’ll want to run your toes through.
Green like you’ve
never seen
Blood meal and feather meal keep your lawn its iconic green
Grass for
miles
Our grass seed, and the molasses in our fertilizer help your lawn go on for acres
The secret to a
healthy yard
Flour and alfalfa meal are the key to healthy soil
Say goodbye
to patchy
Green like you’ve never seen
Nutrients from feather and blood meal give your lawn that classic grass green color
Grass for miles
A seasonal serving of grass seed helps your lawn keep on growing and growing and…
The secret to soil health
Molasses and flour and alfalfa meal help create strong soil primed for plenty of lawn activity
Say goodbye to patchy
Soybean and earthworm castings feed your grass, which helps blades take better root
Backyard chatter
Ready to go natural?
instead lawn care products make it easy to live in harmony with nature. Sign up for a yearly plan and we’ll send a bag of natural fertilizer or grass seed each season (except winter) right to your door, along with easy-to-follow instructions. All you need is a spreader and you’re on your way to a happy lawn!