Your lawn but better, instead

A natural fertilizer program changing the way we lawn, to fit the way we live.

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Easy-to-use lawn care plans shipped when you need them

Natural fertilizer and grass seed that's safe for your kids and pets, when used as directed.

Seasonal shipments that work with your lawn’s natural growth cycles.

Customized for where you live — all we need is your zip code.

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Molasses

Feeds soil microbes to build fertility

Wheat Flour Meal

Nutrients to improve your soil

Blood Meal

Encourages grass growth and greening

Sulfate of Potash

Helps your lawn stand up to stress

Feather Meal

For long-lasting feeding

lawn differently

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Man taking instead fertilizer out of box

natural ingredients

Backyard chatter

“I love the promise. I love the packaging. I love the delivery service. I love that we can truly hold our head up high and not be worried about the ingredients.”

Drew Barrymore, Rachel Ray Magazine

Backyard chatter

“instead™ takes the guesswork out of the application process, and it feels very approachable. 3 shipments, 4 items, tailored to my geography.”

Alex

Backyard chatter

“Lawns sometimes become a bit of a museum, and I think now more than ever—especially from the pandemic and for me, growing up in California—lawns are a place we need to be on.”

Drew Barrymore, House Beautiful

Backyard chatter

“I liked the ingredients of the fertilizer. The packaging was simple and easy to understand. I felt like I couldn't go wrong and it could be done quickly.”

Kati

Focused on what really matters, instead

We put the planet, our families, and our free time first.

Easy-to-follow directions

We made things simple, so you can take back your weekend.

Safe for bare feet & paws

Our lawn care is safe for every member of your family, when used as directed.

Made with sustainable packaging

Our fertilizer bags are made from a renewable plastic sourced from sugarcane.

Find your better way to lawn

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Your lawn but better, instead