Your lawn but better, instead
A natural fertilizer program changing the way we lawn, to fit the way we live.
Made with natural ingredients, instead
We’re picky about the ingredients we use, so your little slice of nature stays natural.
Feeds soil microbes to build fertility
Wheat Flour Meal
Nutrients to improve your soil
Encourages grass growth and greening
Sulfate of Potash
Helps your lawn stand up to stress
For long-lasting feeding
“I love the promise. I love the packaging. I love the delivery service. I love that we can truly hold our head up high and not be worried about the ingredients.”
“instead™ takes the guesswork out of the application process, and it feels very approachable. 3 shipments, 4 items, tailored to my geography.”
“Lawns sometimes become a bit of a museum, and I think now more than ever—especially from the pandemic and for me, growing up in California—lawns are a place we need to be on.”
“I liked the ingredients of the fertilizer. The packaging was simple and easy to understand. I felt like I couldn't go wrong and it could be done quickly.”
Focused on what really matters, instead
We put the planet, our families, and our free time first.
We made things simple, so you can take back your weekend.
Safe for bare feet & paws
Our lawn care is safe for every member of your family, when used as directed.
Made with sustainable packaging
Our fertilizer bags are made from a renewable plastic sourced from sugarcane.